F.W. Webb Promotes Brendan Lilly, Reinforcing eCommerce Commitment
Bedford, MA —To advance its customer-centric digital strategy, F.W. Webb Company has elevated Brendan Lilly to Vice President of eCommerce and Digital. His promotion underscores the company’s dedication to developing leaders who put people first, both employees and the trade professionals they serve.
"Brendan and his staff have built the foundation for our long-term success in the eCommerce space," said Bob Mucciarone, Chief Operating Officer at F.W. Webb Company. "Through his diligence and meticulous approach to recruiting, Brendan has assembled a first-rate team that has transformed fwwebb.com and our other digital platforms into essential resources for our customers."
"I'm thankful for the opportunity and the responsibility—I don't take it lightly," said Lilly. "My team is pushing forward every day to deploy technology in ways that support the hard work of our customers and employees. We're focused on providing a powerful, intuitive, and seamless experience across whichever channel a customer prefers."
Since Lilly joined F.W. Webb in 2022, the eCommerce team has made multiple improvements to the company’s online presence, driving revenue growth and adding tools that support trade professionals. Central to these enhancements is Lilly’s team-building philosophy, which emphasizes finding talented individuals who adopt a shared-success mindset.
"I care an enormous amount about my team and the work we’re doing, and in turn, I look for people who care—people who take pride in what they do," said Lilly. "The real secret weapon at F.W. Webb is our people. We're a family-owned business that puts families first. There's an old-school loyalty here that comes from showing up for each other. It makes building teams easier, and strong teams have built F.W. Webb into a strong company."
Lilly's promotion builds on other strategic leadership appointments aimed at enhancing the customer experience, strengthening operations, and capturing market share. Recent appointments include:
- Ryan Heusinkveld, Vice President of Information Technology
- Brian Cavossa, Director of Regional Sales for southern New York, New Jersey, and Pennsylvania
- Pat Casey, Director of Business Advancement, HVAC
- Warren Bean, Director of Commercial HVAC Sales
Trade professionals can explore F.W. Webb’s improved website at fwwebb.com, while homeowners, designers, and contractors can find kitchen, bath, and lighting solutions at frankwebb.com.
About F.W. Webb
An industry pioneer since 1866, F.W. Webb Company is the largest wholesale distributor of plumbing, heating, HVAC, LP gas, refrigeration, pipe, valves, and fittings in the Northeast. F.W. Webb has grown from a single location to more than 100 across nine states and proudly offers customers an extensive inventory of products and dedicated services that reach from underground to the rooftop. Covering 16 areas of expertise, specialty markets include process controls, water works, environmental services, and more. F.W. Webb also operates more than 49 Frank Webb Home bath, kitchen, and lighting retail showrooms. Media contact: [email protected].
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