F.W. Webb Company Establishes New Brand Identity for PurePro Product Portfolio
Bedford, MA—F.W. Webb Company has officially unveiled the new brand identity and color scheme for PurePro, its comprehensive portfolio of equipment, systems, accessories, and supplies crafted for contractors by contractors.
With the updated logo and color palette, the PurePro brand now fully aligns with the corporate identity of F.W. Webb Company, built over more than 150 years of serving the trades in the Northeast. PurePro's new color scheme of red, black, white and gray matches the well-established F.W. Webb brand identity that represents generations of excellence in supplying top-quality products and extensive industry expertise.
"This new color scheme enables the PurePro brand to honor the legacy and industry-leading tradition of F.W. Webb while positioning it for continued growth and success," said Dominick Esposito, Private Label Product Manager at F.W. Webb. "While this represents a significant transformation for our brand identity, our commitment to providing reliable products remains unchanged. PurePro products will continue to help plumbing, heating, and HVAC professionals deliver superior results to their customers."
PurePro features more than 1,200 products for plumbing professionals, heating contractors, HVAC technicians, and other skilled tradespeople. The comprehensive product inventory includes:
Heating solutions
- Water and Steam Boilers
- Indirect Water Heaters
- Boiler Trim Packages
- Air Vents and Hydraulic Separators
- Condensate Neutralizers
- Boiler Chemicals
- Oil Filters and Tools
- Boiler and Fitting Brushes
- Oil Spill Pads and Rags
- Drip Leg Kits
Plumbing inventory
- Faucets and Tub/Shower Valves
- Water Filters and Cartridges
- No-Hub Couplings
- Copper Press Fittings
- Press, Sweat, and Threaded Ball Valves and Accessories
- Frost-Free Sillcocks
- Bolt and Flange Kits
- Screws and Anchors
- And more
Each PurePro product benefits from the expertise of a seasoned team that includes licensed professionals who lend their field-earned insights to the entire line.
"PurePro products are intended to deliver efficiency and ease of use to contractors in addition to durability and reliability for end users," said Esposito. "This updated brand identity reinforces our dedication to developing solutions that are backed wholeheartedly by F.W. Webb and designed for a broad spectrum of contractor needs."
Contractors seeking these professional-grade solutions can contact the dedicated PurePro customer support line at 1-888-936-0880 or by emailing [email protected].
Trade professionals can also explore PurePro solutions at the nearest F.W. Webb location or discover more about these quality products online:
PurePro: Trusted by Pros. Guaranteed by F.W. Webb.
About F.W. Webb
An industry pioneer since 1866, F.W. Webb Company is the largest wholesale distributor of plumbing, heating, HVAC, LP gas, refrigeration, pipe, valves and fittings in the Northeast. F.W. Webb has grown from a single location to more than 100 across nine states and proudly offers customers an extensive inventory of products and dedicated services that reach from underground to the rooftop. Covering 16 areas of expertise, specialty markets include process controls, water works, environmental services and more. F.W. Webb also operates more than 49 Frank Webb Home bath, kitchen and lighting retail showrooms. Media contact: [email protected].
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